The Dominion Post

18
Oct
2013

The day we launched Firefly Cinemas The Dominion Post published this story on Firefly Cinemas.

Upper Hutt is set to join the global revival of drive-in movies with the launch of a pop-up cinema next month.

Entrepreneur Jonno Morrissey and photographer Brady Dyer have joined forces to start Firefly Cinemas, which will screen outdoor movies once a week over summer.

The cinema has been in the works for more than a year, after Mr Morrissey saw a Facebook post from a friend about a pop-up cinema in Australia.

“I just thought it was a great idea. I’m a big movie fan and always been quite fascinated by the drive-in concept and had thought in the past I wonder why it hasn’t been done in New Zealand.”

Our changeable weather is perhaps one reason, but Mr Morrissey said with a relatively rainproof setup and Trentham Racecourse’s wind-sheltered spot it shouldn’t be an issue – unless there was torrential rain.

The pair had invested in a 12-metre by 6m inflatable vinyl backdrop with a PVC dropscreen which can be put up in an hour and packed down in half the time.

Sound would be transmitted through an FM frequency in people’s car radios, but a PA would also be set up for picnickers.

They have gone for crowd favourites for the four-day launch starting on November 27 – Fight Club, Avatar, The Lion King and Anchorman – but will be getting fans involved in deciding future screenings with new releases an option.

Once up and running, screenings will be on Sunday nights at Trentham from September through to April, and available through the winter months for community fundraising events.